It Is Official: Halston Found It

from JoJo By Jose Aponte by Jo

It Is Official: Halston Has A New Creative Director

This morning, the people from Halston confirmed it: Marios Schwab is the new creative director of Halston. ”While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today,” Schwab told WWD. “Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now.”

Schwab will be a very busy man, and is going to have to start to work as soon as possible, as he will be in charge of the addition of a new collection; Halston Heritage, which will redevelop pieces from the Halston archive; an ecommerce website and the introduction of a new fragrance.

“The silhouettes were very fluid, and we thought they had a very modern Halston interpretation,” said Halston ceo Bonnie Takhar about the Marios Schwab spring/summer 2009 show. But there was something else about this creative genius that assured him this coveted position during the interview process, “his knowledge of the Halston brand really impressed us” added Takhar. If you look at his collection, they could not choose any better, Marios seems to be the perfect suit for the revival and reinvention of the Halston brand. Let’s hope this time they can make it, a brand like Halston is worth it, he was amazing and a legend.

So far Schwab’s spokespeople have refused to comment this morning on reports that the Central Saint Martins grad will move to New York to undertake the role but will continue to show his eponymous collection at London Fashion Week. Here is a look of the Marios Schwab’s Spring Summer 2009 Collection: